Category Archives: Mobile advertisement

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Facebook releases new advertising infrastructure

Posted on February 29, 2012 by Stefano

New life and tools for Facebook advertising? Along with Timeline for brands, Facebook also introduced Premium Offers and Ads, which function similarly to Promoted Tweets. Marketers can pay to get their ads or Sponsored Stories some better real estate on … Continue reading →

Posted in Advertising, Business Intelligence, Business Model, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Marketing, Media, Mobile advertisement, Social marketing, Social network, Social news, Social survey | Tagged , , | Leave a comment

Facebook growth rate: quicker than a (social) ray of light – and almost a nation on itself

Posted on February 2, 2012 by Stefano

Following yesterday Facebook’s filing for IPO – and all the consequent hype about this, let’s look at what’s really behind the Facebook business. According to this infographic from Fusioncharts: every 8 seconds people from everywhere in the world sign in … Continue reading →

Posted in Advertising, Brand, Business, Business Model, Digital life, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Facebook Timeline, Financial, Infographic, McDonald's, Media, Mobile advertisement, Mobile marketing, Online advertisement, Research, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Stock market, Survey, Tech industry, User experience, User survey | Tagged , , , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

Facebook Timeline and Twitter Brand Pages: the hottest social updates

Posted on December 9, 2011 by Stefano

The new hot topics in the last two days: Facebook Timeline: love it or hate it, that’s how your Facebook profile (and mine as well) is gonna be like. A streamlined and time-oriented timeline (that is!) User experience has changed … Continue reading →

Posted in Advertising, App world, Brand, Business Model, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Google+, Marketing, Media, Mobile advertisement, Mobile marketing, News, Online advertisement, Report, Social Life, Social marketing, Social Media, Social network, Social news, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Adam Ostrow 2012 forecast about advertising and media

Posted on December 9, 2011 by Stefano

Mashable‘s Adam Ostrow tries to predict 2012 trends in the post 5 Key Digital Media and Advertising Trends for 2012 The top 5? Social Curation and Mobile Will Drive Growth for Media Organizations The Impact of the Second Screen on … Continue reading →

Posted in Advertising, Coviewing, Internet TV, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , | Leave a comment

Sting 25 iPad app: a music tribute and a great app too!

Posted on November 20, 2011 by Stefano

Partner site theiFile.com reports on one of the very best music app these days – and a free one too! Sting just released the Sting 25 iPad app, celebrating his long solo career along with plenty of video and audio … Continue reading →

Posted in Advertising, App world, Apple, Brand, Digital media, Digital music, Marketing, Media, Mobile advertisement, Mobile marketing, Music industry, Social marketing, Social Media | Tagged , , , , , | Leave a comment

Google is announcing that it will soon end AdMob’s mobile web serving capabilities.

Posted on September 4, 2011 by Stefano

TechCrunch reports: AdMob To Stop Serving Ads To Mobile Web, Google Pushes Developers To Use AdSense. What’s next in mobile ad strategy? AdMob is for mobile app developers. AdSense is for mobile web publishers as Google reports. In 2009, Google … Continue reading →

Posted in Advertising, Digital media, Google, Media, Mobile advertisement, Mobile marketing | Tagged , , | Leave a comment