Category Archives: Online shopping

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

Posted on November 16, 2012 by Stefano

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading →

Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Identifying social trends and influences pushes for new social media analytics tools

Posted on September 11, 2012 by Stefano

MediaPost just published this cool post, take a look! Some hints? Brennan Carlson, VP of strategy at Lyris, called for search terms similar to tweets in microblogging sites like Twitter. He said Google and Twitter offer analytics tools, but can’t … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, Advertising, Business Intelligence, Business Model, Case Study, Content marketing, Digital life, Digital media, Google, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Search engine, SEO, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , , , , | Leave a comment

Forget economic downturn: here come the top 10 luxury social media marketers!

Posted on July 9, 2012 by Stefano

What’s really selling in these hard times, when economic downturn depresses economy, markets and people? Luxury, of course. Overpriced goods, exclusive stuff gets more attention by more people – not only those who can afford it. Even though it’s still … Continue reading →

Posted in Advertising, Automotive, Business, Business Model, Car, Case Study, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Luxury, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social marketing, Social Media, Social news, Social survey, Social value, User Engagement, User experience, User survey | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

Adam Ostrow 2012 forecast about advertising and media

Posted on December 9, 2011 by Stefano

Mashable‘s Adam Ostrow tries to predict 2012 trends in the post 5 Key Digital Media and Advertising Trends for 2012 The top 5? Social Curation and Mobile Will Drive Growth for Media Organizations The Impact of the Second Screen on … Continue reading →

Posted in Advertising, Coviewing, Internet TV, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , | Leave a comment

Cyber Monday: an infographics explains its 6 years story

Posted on November 27, 2011 by Stefano

Ok, it’s Cyber Monday (the online version of Black Friday), along with the unavoidable craze but… where did it come from? Mashable just published a cool infographics that recalls Cyber Monday six years, the rise and fall (we’re facing an … Continue reading →

Posted in Amazon, Black Friday, Business, Business Intelligence, Business Model, Case Study, Cyber Monday, Economy, Entrepreneurship, Fashion, Financial, Marketing, Media, Online advertisement, Online shopping | Tagged , , | Leave a comment

Black Friday aftermath. Shopping as it SHOULDN’T be: Walmart 2011 night turns havoc for $10 deals

Posted on November 27, 2011 by Stefano

We all know Black Fridays shopping turn people craziness on and this year, with the economic downturn it may seem it’s even worst. Mashable reports that Black Friday is starting to look a bit more like Cyber Monday. According to … Continue reading →

Posted in Black Friday, Business, Cyber Monday, Online shopping, Report, Social Life, User Engagement, Video, Viral video, Walmart, Youtube | Tagged , , , , | Leave a comment