Category Archives: Web 2.0

Adam Ostrow 2012 forecast about advertising and media

Posted on December 9, 2011 by Stefano

Mashable‘s Adam Ostrow tries to predict 2012 trends in the post 5 Key Digital Media and Advertising Trends for 2012 The top 5? Social Curation and Mobile Will Drive Growth for Media Organizations The Impact of the Second Screen on … Continue reading →

Posted in Advertising, Coviewing, Internet TV, Marketing, Media, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social survey, Tech industry, Twitter, User Engagement, Web 2.0, Web 3.0 | Tagged , , , , , , | Leave a comment

Two great iOS apps updates: Box.net and Flipboard

Posted on December 8, 2011 by Stefano

As reported by our friends at theifile.com two of the essential apps all iOS users must have just released their latest (and still best) updates ever! Flipboard: one of my favorite social media aggregator, now available for iPhone too (and … Continue reading →

Posted in App world, Business, Cloud, Cloud computing, Digital media, iOS 5, iPad 2, iPhone, News, Online storage, Social Media, Social network, Social news, Tech industry, Web 2.0, Web 3.0 | 1 Comment

A creative Google+ vs. Facebook video

Posted on August 3, 2011 by Stefano

Google+ is now the buzzword and most people are both thrilled and still trying to sort things out with it. Besides that and who’s running the best (or next) social network in the world, watch this viral video explaining what’s … Continue reading →

Posted in Facebook, Gmail, Google, Google Plus, Social marketing, Social Media, Social network, Tech industry, Viral marketing, Viral video, Web 2.0, Web design, Youtube | Tagged , , , , | Leave a comment

Facebook Pages engagement case study: Asia Travel industry – an in-depth report

Posted on July 16, 2011 by Stefano

Are we still in Facebook Pages for businesses infancy or is the market already mature and robust? Either answer leads to the mere need for in-depth analysis of users (AKA customers) behaviour when prompted to click on a social network … Continue reading →

Posted in Advertising, Asia, Brand, Business, Case Study, China, Digital media, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Online advertisement, Report, Social initiatives, Social marketing, Social Media, Social network, Social survey, Travel, User survey, Viral marketing, Web 2.0 | Tagged , , , , , | Leave a comment

The companies-customer honeymoon: an infographic about Social Media usage and brand loyalty building

Posted on July 11, 2011 by Stefano

I love infographics, I’m into deep with Social Media so it’s natural for me to get crazy when someone make ends meet like this. The Atlantic‘s Nicholas Jackson reports on … a report! It’s about building brand loyalty through smart … Continue reading →

Posted in Advertising, Digital media, Economy, Entrepreneurship, Facebook, Financial, Infographic, Job search, Linkedin, Marketing, Mobile marketing, Social initiatives, Social marketing, Social Media, Social network, Social survey, Tech industry, User survey, Web 2.0, Web Marketing | Tagged , , , | Leave a comment

Social media audience and conventional news: where and how people get and spread the word

Posted on July 10, 2011 by Stefano

The current issue of the Economist features an article aptly titled The people formerly known as the audience. So, what is the future of media, especially news? Where do all news come from (or will)? Surveys in Britain and America … Continue reading →

Posted in Digital media, Economy, Facebook, Magazine, Marketing, Media, News, Social marketing, Social Media, Social network, Twitter, Web, Web 2.0 | Tagged , , , , , , | Leave a comment

Harvard Business Review questions (and answers) about Social Media Strategy

Posted on June 24, 2011 by Stefano

July August issue of Harvard Business Review features a great article: “What’s Your Social Media Strategy?” Authoritative askers, pretty good answers. In this research, four authors managed to define four distinct social media warriors profiles along with case histories, facts … Continue reading →

Posted in Economy, Magazine, Mobile marketing, News, Social initiatives, Social marketing, Social Media, Social network, Social survey, Tech industry, User survey, Web 2.0, Web Marketing | Tagged , , , , | Leave a comment

Interactive Periodic Table: a web 2.0 educational resource

Posted on April 30, 2011 by Stefano

The Dynamic Periodic Table bills itself as “The most interactive Web 2.0 periodic table available. Dynamic layouts showing names, electrons, oxidation states, trend visualization, orbitals, isotopes, and instant search. Full descriptions in 30 languages from Wikipedia.” and it’s hard to … Continue reading →

Posted in Educational, School, Science, Web, Web 2.0 | Tagged , , , , | Leave a comment

Inbound marketing vs. outbound marketing – a comic strip approach

Posted on April 19, 2011 by Stefano

Inbound marketing is more effective than traditional outbound marketing methods because you aren’t interrupting people to get their attention, with emails, cold calls, commercials, and so on. With inbound marketing through the Web, you are supposed to be creating create … Continue reading →

Posted in Facebook, Marketing, Mobile marketing, Social initiatives, Social marketing, Social Media, Social network, Web 2.0, Web Marketing | Tagged , , | 1 Comment

New Facebook data center: energy efficiency, open design standards, room to grow

Posted on April 15, 2011 by Stefano

Facebook unveiled the design of its new Prineville data center outlining features the company says improve efficiency and optimize the facility for social networking. And Facebook said it will share what it’s learned about data center design in hopes of … Continue reading →

Posted in Computer, Data center, Design, Energy efficiency, Facebook, Hardware, Server, Server farm, Social Media, Social network, Web, Web 2.0 | Tagged , , , , , | Leave a comment