Tag Archives: HBR

New rules for Social media – a 4-part article about social era and industry culture

Posted on March 19, 2012 by Stefano

Here comes a 4-part article from HBR.org (which I love) and Nilofer Merchant (which I didn’t knew about but I’m glad I discovered). It’s about social media and its acceptance in industry culture. Beginning from well-known examples like Facebook, Twitter … Continue reading →

Posted in Advertising, Business, Business Model, Case Study, Social Era, Social family, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news | Tagged , , , , | Leave a comment

Harvard Business Review questions (and answers) about Social Media Strategy

Posted on June 24, 2011 by Stefano

July August issue of Harvard Business Review features a great article: “What’s Your Social Media Strategy?” Authoritative askers, pretty good answers. In this research, four authors managed to define four distinct social media warriors profiles along with case histories, facts … Continue reading →

Posted in Economy, Magazine, Mobile marketing, News, Social initiatives, Social marketing, Social Media, Social network, Social survey, Tech industry, User survey, Web 2.0, Web Marketing | Tagged , , , , | Leave a comment