Tag Archives: User experience

ING-DiBa Bank features an unusual Basket challenge: high yields in user engagement with the ‘Free Throw’ tournament

Posted on May 1, 2012 by Stefano

German bank ING-DiBa Bank sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could … Continue reading →

Posted in Android, App world, Augmented reality, Case Study, Facebook, Facebook App, Fun, Gaming, Online Gaming, Social gaming, Social initiatives, Social Life, Social marketing, Social Media, Social network, User Engagement, User experience, Videogames | Tagged , , , , , , , , | Leave a comment

Facebook Timeline now public!

Posted on December 15, 2011 by Stefano

The new Facebook Timeline is now public and available to most users – after months of anticipatory buzz in social media circles. Oh, users: that’s the hard part of the game… It seems not everybody is happy with these Facebook … Continue reading →

Posted in Digital media, Facebook, Facebook Pages, Facebook Timeline, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social survey, User Engagement, User experience, User survey | Tagged , , , , , | Leave a comment