Monthly Archives: January 2012

The Humankind way of communication by Leo Burnett

Posted on January 31, 2012 by Stefano

Sheer genius, from Leo Burnett. How communications has changed from brand- and product-centered to user-oriented. Humankind from Andre Gidoin on Vimeo.

Posted in Advertising, Brand, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , | Leave a comment

FBI goes social – and plans a social network spy app

Posted on January 31, 2012 by Stefano

This is no CSI, White Collar or Criminal Minds TV series: this is for real! The U.S. Federal Bureau of Investigation (FBI) is planning to develop an application that can track the public’s postings to Facebook, Twitter, and other social … Continue reading →

Posted in Case Study, Cyberpatrol, Digital life, Hacking, Privacy, Security | Tagged , , , , , | Leave a comment

How Green Economy has changed business, jobs and our lives – an infographic

Posted on January 30, 2012 by Stefano

South Africa’s Jobvine just published a cool infographic about Green Jobs, Green Economy and its impact on everyday’s life and future’s government decisions on energy, industry and technology. Via Jobvine

Posted in Business Model, Case Study, Economy, Energy, Energy efficiency, Green, Green Advertisement, Infographic | Tagged , , , , , , , | Leave a comment

About creativity, time and good ideas – a nice book (and a video) that explains it almost all in a social way

Posted on January 29, 2012 by Stefano

Steven Johnson’s book is highly recommended: this is usually a book’s review ending line, I put it at the beginning since the book it’s about good ideas and good timing. Well, the good idea is grab a copy and the … Continue reading →

Posted in Amazon, Book, Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, CoWorking, Creativity, Digital life, Ideas, Job search, Job seeking, Marketing, Media, Science, social habits, Social Life, Social marketing, Social Media, Social network, Steve Johnson, User Engagement, User experience, User survey, Viral video, Youtube | Tagged , , , , , , , | Leave a comment

Ready for Facebook IPO?

Posted on January 28, 2012 by Stefano

As reported by several news sites, next week may the right time for the much-awaited Facebook IPO. Facebook’s IPO could value the company for as much as $100 billion, according to reports. The offering could be one of the largest … Continue reading →

Posted in Business, Economy, Facebook | Tagged , , , , | Leave a comment

Innovative companies need innovative working people – and to get rid of someone…

Posted on January 28, 2012 by Stefano

I found this old post on Bloomberg Businessweek: I guess it’s higlhy provoking and gives acid, harsh feelings to a lot of people but, in the end, I guess there’s a lot of truth in these words. “I wanted a … Continue reading →

Posted in Business, Business Intelligence, Business Model, Business Plan, Entrepreneurship, Job search, Job seeking | Tagged , , , , , , | Leave a comment

Vintage advertisement of modern technology: Facebook, Skype and Twitter the good ol’ ad-way!

Posted on January 26, 2012 by Stefano

A graphic exercise with old-fashioned and vintage advertisements related to 2012 products and services – the tech brands we all know of. Sometimes old design still works and makes well-known products even more appealing! What about Twitter? A 50’s styled … Continue reading →

Posted in Advertising, Marketing | Tagged , , , , , , | Leave a comment

Texting while walking: a viral video and some good lessons from NYT

Posted on January 24, 2012 by Stefano

“Texting While Walking” by Casey Neistat is a humorous cautionary video about the dangers of composing text messages while walking.  Casey Neistat is a New York-based filmmaker and the video is a New York Times opinion-documentary. While there’s little current … Continue reading →

Posted in Digital video, Educational, Media, News, Social Life, Video, Viral video, Youtube | Tagged , , | Leave a comment

Dave Cutler: a social media job seeker – and a nice example of self-promotion

Posted on January 24, 2012 by Stefano

Dave Cutler isn’t just looking for a new job, he’s promoting a social media professional using social media tools. Current crisis time and economic downturn maybe call for a completely a different Cutler, 34, of Waltham, sees his efforts not … Continue reading →

Posted in Business, Case Study, Entrepreneurship, Job search, Job seeking, Marketing, Social initiatives, Social marketing, Social Media, Social network, Social news, Uncategorized | Tagged , , , , | 1 Comment

B2B Facebook marketing best practices – and some real-world tips too!

Posted on January 20, 2012 by Stefano

Richard H. Levey from Chief Marketer wrote a great post about B2B Marketing on Facebook – not B2C, that’s overkill (even though a lot has still to be tested). B2B and social networks seems talking too little these days, so … Continue reading →

Posted in B2B, Brand, Business, Business Intelligence, Business Model, Business Plan, Case Study, Consultancy, Facebook, Facebook Pages, Facebook Pages for Business, Marketing, Mobile marketing, Social Life, Social marketing, Social Media, Social network, Social survey, User Engagement, User experience, User survey | Tagged , , , , | Leave a comment