Category Archives: Business

A pocketful of early Internet Service Providers greeting packs from 1994.

Posted on March 1, 2015 by Stefano

Digging in my vintage-computer mess, I found this pack from Xmas 1994 – labelled Software ETC.   I barely reminded that a long-time friend, Claudio, brought me this stuff from a trip in the USA – where early Internet was … Continue reading →

Posted in Business, Business Model, Digital life, Internet, Media, Online advertisement, Retrocomputer, Server, Social Media, Software, Tech bubble, Tech industry, USA, Web, Web Marketing, Windows | Tagged , , , , , , , , , , , , | Leave a comment

SNCF (French railways) marketing: Europe? It’s just next door

Posted on December 20, 2014 by Stefano

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading →

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

How much economic value & wealth do tech companies build in a second?

Posted on May 6, 2014 by Stefano

The answer to this question come from a dynamic infographics from WorldPayZinc (a mobile payments company) that show in a very appealing and smart way how much does a tech giant (check your favorite) does revenues and profits in a … Continue reading →

Posted in Amazon, Business, Business Intelligence, Business Model, Infographic, Social Media, Social network, Social news, Social survey, Sony, Startup, Tech industry, Technology, Twitter, Visualization, Wall Street, Web Marketing, Widget, Yahoo | Tagged , , , , , , , , , , | Leave a comment

What does the modern marketer look like? Check this infographic

Posted on April 27, 2013 by Stefano

The marketing profession is changing. Check this cool infographic about what’s required, today, to work as a 2013-marketer: Part Artist, Part Scientist. [Via SalesForce Blog]

Posted in Business, Business Plan, Marketing, Social Life, Social marketing, Social Media, Social network | Tagged , , , , , | Leave a comment

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Learning curve, taking risks and entrepreneurship

Posted on February 8, 2013 by Stefano

This graphic really rocks! How much do we really learn by taking risks? [Via Founders and Founders]

Posted in Business, Business Model, Business Plan, Case Study, Entrepreneurship, Infographic, Startup | Tagged , , , | Leave a comment

Foursquare meets business users with ‘Foursquare for Business’ App

Posted on February 4, 2013 by Stefano

News from the check-in king: Foursquare For Business, an iOS app designed to let business owners manage specials and view analytics. Foursquare for Business, introduced on Tuesday, promises to let businesses attract customers by posting “beautiful photo updates, view recent … Continue reading →

Posted in Advertising, App world, Apple, Brand, Business, Business Intelligence, Case Study, Facebook, FourSquare, Geotagging, Social Media, Social network, Social survey, Social value | Tagged , | Leave a comment

Facebook introduces Cards: Gifts will never be so socially the same

Posted on January 31, 2013 by Stefano

As reported by Venturebeat, Facebook is introducing Cards, a sort of prepaid credit card for sending gifts – social gifts, actually. Cards are like regular, plastic gift cards, except that they work at a wide range of retailers. (For the … Continue reading →

Posted in Brand, Business, Business Model, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook App, Facebook Pages, Financial, Shopping, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social network, Social news, Social value, Tech industry, User experience, Wall Street | Tagged , , , , , , , , | Leave a comment

Kim Dotcom new venture, Mega, opens: welcome to a new cloud storage service

Posted on January 20, 2013 by Stefano

Internet Millionaire Kim Dotcom has just opened Mega.co.nz, a new cloud storage service which gives (for free) 50 GB of cloud space. (read his story for more details!) I just managed to apply and get a brand new account; according … Continue reading →

Posted in Business, Business Model, Cloud, Cloud computing, Marketing, Media, Online storage | Tagged , , , , , | Leave a comment

Facebook introduces Graph Search: natural language search within the social network giant

Posted on January 15, 2013 by Stefano

Mark Zuckerberg introduces Graph Search. Looks like natural language searching will be soon available to all Facebook users! Check for more details on Graph Search here on Facebook Newsroom. During the live coverage provided by Mashable, an example search was: … Continue reading →

Posted in Business, Business Model, Data mining, Data storage, Facebook, Facebook Advertising, Facebook App, Search engine, Social Life, Social Media, Social network, Social news | Tagged , , , , , | Leave a comment