Category Archives: Ideas

BitCloud: a new internet infrastructure from Bitcoin creators

Posted on January 30, 2014 by Stefano

Decentralized internet? A more user-centric network? This is what some Bitcoin creators are trying to model… “We will have to start by decentralizing the current Internet, and then we can create a new Internet to replace it.” Called Bitcloud, they … Continue reading →

Posted in Ideas, Internet, Network security | Tagged , , , , , | Leave a comment

An Apple or Samsung commercial? No, even better: Somersby Cider (yes, made with apples)!

Posted on March 28, 2013 by Stefano

This commercial is so brilliant! We all know how people (us) queue up outside stores whenever Apple releases a new product. It’s amazing how much this event has become ritual: door opening, store people welcoming customers, people getting crazy around … Continue reading →

Posted in Advertising, App world, Brand, Business, Case Study, Digital life, Digital media, Ideas, iPhone, Marketing, Media, Mobile advertisement, Online advertisement, Smartphone, Social marketing, Social Media, Social network, Technology, TV ads, User Engagement, Video, Viral video, Youtube | Tagged , , , , , , , , , , , | Leave a comment

Raspberry Pi FM transmitter: one short wire and a radio let you broadcast WAV files (Vine footage included)

Posted on February 1, 2013 by Stefano

Another Raspberry Pi project: how to turn RPi into an FM transmitter? Imperial College Robotics Society released this Python code that streams a simple (44.1 KHz, mono, 16 bit) audio WAV file into FM. How to prepare this recipe: download … Continue reading →

Posted in Computer, Creativity, Digital life, E-learning, Educational, Electronics, Geekery, Hacking, Hardware, Ideas, Maker, Raspberry Pi, Twitter, Vine | Tagged , , , , , | Leave a comment

Tiramisu Transit app helps Allegheny County transports, now gets more than $100k funding to expand country-wide.

Posted on July 1, 2012 by Stefano

How make this world a better place? Maybe using an app to track buses by leveraging crowdsourced info and GPS technology. Tiramisu was developed by researchers to improve users’ transit experiences and transit accessibility. Your data will help us improve … Continue reading →

Posted in Android, App world, Business, Collaborative Work, Crowdfunding, Crowdsourcing, Ideas, iOS 6, iPad, Outernet, Small business, Smart Cities, Traffic app | Tagged , , , , , , , | Leave a comment

Choose your next fashion the Social Way: C&A dress hooks show Facebook Likes!

Posted on May 8, 2012 by Stefano

How do you know the real approval of a single fashion item? How do you understand users’ acceptance of dresses and clothes without even getting out of the store? How do you do it real-time and in a social way? … Continue reading →

Posted in Facebook, Facebook Advertising, Facebook Pages, Fashion, Ideas, Marketing, User Engagement, User experience | Tagged , , , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

Volkswagen, Star Wars and the Super Bowl TV ads saga

Posted on February 1, 2012 by Stefano

Every saga has a beginning… Last year, Volkswagen aired a Super Bowl TV ad with a Darth Vader-dressed kid discovering the dark side of the Force with a VW Passat. 2012 VW Super Bowl TV ad? A story with a … Continue reading →

Posted in Advertising, Creativity, Ideas, Star Wars, Super Bowl | Tagged , , , , , , | Leave a comment

About creativity, time and good ideas – a nice book (and a video) that explains it almost all in a social way

Posted on January 29, 2012 by Stefano

Steven Johnson’s book is highly recommended: this is usually a book’s review ending line, I put it at the beginning since the book it’s about good ideas and good timing. Well, the good idea is grab a copy and the … Continue reading →

Posted in Amazon, Book, Business, Business Intelligence, Business Model, Business Plan, Case Study, Collaborative Work, CoWorking, Creativity, Digital life, Ideas, Job search, Job seeking, Marketing, Media, Science, social habits, Social Life, Social marketing, Social Media, Social network, Steve Johnson, User Engagement, User experience, User survey, Viral video, Youtube | Tagged , , , , , , , | Leave a comment