Category Archives: QR Code

QR Code Shopping in subway stations in Milan, Italy: klikkapromo.it introduces virtual supermarkets

Posted on November 16, 2012 by Stefano

On January I wrote about South Korea’s Tesco big hit with QR Code shopping concept. Today I spotted in Milan, Italy, a similar idea where an italian discount-hunting website, klikkapromo.it, is promoting several goods along with QR-Code. The idea is … Continue reading →

Posted in Business, Business Model, Case Study, Digital life, Digital media, Italy, Marketing, Mobile advertisement, Mobile marketing, Mobile phone, Online shopping, QR Code | Tagged , , , , , , | Leave a comment

Shopping with QR Code in the Korean subway: Tesco Home plus’ innovative marketing+selling concept

Posted on January 9, 2012 by Stefano

Looks like Koreans work really hard and are so busy that they have little time to go shopping… for food! Looks like Home plus, the Korean subsidiary of grocery chain Tesco (actually #2 in S.Korea), has found a smart & … Continue reading →

Posted in Advertising, App world, Asia, Brand, Business, Business Intelligence, Business Model, Case Study, Digital life, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Online shopping, QR Code, Social initiatives, Social marketing, Social Media, South Korea, Tech industry, User Engagement, User experience, Web Marketing | Tagged , , , , , , | 1 Comment

QR Codes Marketing 101 or How QR Codes Can Grow Your Business

Posted on February 10, 2011 by Stefano

Cool site SocialMediaExaminer just published a great post about “QR codes and real business“. After a few years of buzz in mobile marketing circles, QR – or “quick response” – codes are finally starting to pop up in the United … Continue reading →

Posted in Marketing, Mobile marketing, QR Code, Social Media, Web, Web Marketing | Tagged , , , , , | Leave a comment