Category Archives: Viral marketing

A well-done Steve Jobs animated biography (and some IT history too)

Posted on October 31, 2015 by Stefano

“Oh no, yet another Steve Jobs movie?” Not exactly… It’s an animated multi-timeline Steve Jobs‘ biography, featuring all relevant IT people from 1955 to 2011, along with main IT events and computer/technology introduction events. It’s so well done (IMHO) that … Continue reading →

Posted in Apple, History, iPad, iPhone, Steve Jobs, Tech industry, Technology, Vintage computer, Viral marketing, Viral video, Youtube | Tagged , , , , , , , , | Leave a comment

Pixels: an (awesome) upcoming movie about vintage gaming

Posted on March 13, 2015 by Stefano

You may already have seen this video, Pixels, released in 2010 by french director Patrick Jean: it’s awesome and has been an inspiration for most vintage game lovers around the world. New York is suddendly surrounded by the best 80s … Continue reading →

Posted in Computer graphics, Digital media, Gaming, Movie, Movies, Retrocomputer, Retrogaming, Video, Videogames, Viral marketing, Viral video | Tagged , , , , , , , , , , , , | Leave a comment

SNCF (French railways) marketing: Europe? It’s just next door

Posted on December 20, 2014 by Stefano

A brilliant campaign to promote SNCF, French railways, throughout Europe. TBWA/Paris installed coloured doors (with high-tech connected monitors) in several european cities’ public squares (Milan, Brussels, Barcelona, Geneva or Stuttgart…). Opening the door provided users a great experience of being… … Continue reading →

Posted in Advertising, Business, Europe, Guerrilla Marketing, Marketing, Online advertisement, Social marketing, Social Media, User Engagement, User experience, Viral marketing, Viral video, Youtube | Tagged , , , | Leave a comment

NVIDIA Tegra K1 192-graphics-cores-processor marketing? A worldwide puzzle: “Project 192” crop circles

Posted on January 6, 2014 by Stefano

Tegra K1 is NVIDIA new mobile processor (a SoC, system-on-a-chip, to be more accurate) that sports 192 GPU cores (that’s right 192!) and has just debuted at CES 2014. NVIDIA chose a very unusual way to market this outrageously powerful … Continue reading →

Posted in CES, CPU, GPU, Hardware, NVIDIA, Supercomputer, Tech industry, Technology, Video, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , | Leave a comment

10 digital marketing key data about 2013 that will be useful in 2014

Posted on December 20, 2013 by Stefano

From SmartInsights come 10 statistics that show key trends in digital marketing, 10 key questions, 10 quick answers and some more to think about. Here’s my pick of three. Which social networks should we focus on? Which social networks encourage … Continue reading →

Posted in Advertising, Social marketing, Social Media, Social network, Social survey, Social TV, Social value, Survey, Tech industry, Technology, Twitter, User Engagement, User experience, User survey, Viral marketing, Web, Web 2.0, Web 3.0, Web Marketing | Tagged , , , , , , , | Leave a comment

Xmas 2012 version of a Reindeer Race? Social with Facebook, ‘real’ with Arduino!

Posted on December 23, 2012 by Stefano

Australian-based agency VML created this XMas-themed race with some technical and social cool elements! Reindeer Race allows you to race your… reindeer (four available) and race against other people or some bots (according to who’s online). The cool fact is … Continue reading →

Posted in Advertising, App world, Arduino, Business, Creativity, Marketing, Social gaming, Social marketing, Social Media, Social network, Tinkering, Videogames, Viral marketing, Viral video, Web Marketing | Tagged , , , , , , , , , | Leave a comment

Coke Zero and 007 Skyfall challenge train passengers with “Unlock the 007 in You” [Street marketing]

Posted on October 23, 2012 by Stefano

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren’t free. People had to go the extra mile and … Continue reading →

Posted in Advertising, Case Study, Coca Cola, Creativity, Digital life, Digital media, Digital video, Facebook Advertising, Fun, Marketing, Media, Mobile advertisement, Mobile gaming, Mobile marketing, Online advertisement, Social gaming, Social Life, Social marketing, Social Media, TV ads, Twitter, Twitter hashtag, User Engagement, User experience, User survey, Video, Viral marketing, Viral video, Web 2.0, Web Marketing, Youtube | Tagged , , , , , , | Leave a comment

SEO is dead, long live good content curation and Social PR – says Forbes

Posted on July 28, 2012 by Stefano

Ken Krogue on Forbes just posted an article that will for sure ignite polemic flaming on the ‘Net. He reports Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country told him … Continue reading →

Posted in Blog, Business, Case Study, Content curation, Content marketing, Digital life, Digital media, Facebook, Google, Marketing, Media, Mobile marketing, News, Report, Search engine, SEO, Social Life, Social marketing, Social Media, Social network, Social news, Twitter, Viral marketing, Web, Web Marketing | Tagged , , , , , , | Leave a comment

Facebook + CNN = total coverage of 2012 election – the dawn of a digital democracy?

Posted on July 9, 2012 by Stefano

As Mashable reports Facebook is teaming up with CNN to socialize coverage of the 2012 election, as the social network aims to become a “second screen” for political coverage. The new experience, “America’s Choice 2012,” will encourage Facebook’s 160 million … Continue reading →

Posted in 2012 Campaign, 2012 Presidential Election, CNN, Digital life, Digital media, Economy, Facebook, Facebook Advertising, Facebook Pages, Facebook Pages for Business, News, Tech industry, Television, USA, User Engagement, User experience, User survey, Viral marketing | Tagged , , , , | Leave a comment

Advertising Age latest issue: does digital sell soap?

Posted on June 24, 2012 by Stefano

From the latest Advertising Age issue. The Truth About What Works in Digital Marketing For Consumer Packaged-Goods Marketers, Digital Does Sell Soap Does digital media deliver a better return on investment than TV? Tough questions and a lot of answers … Continue reading →

Posted in Advertising, Brand, Business, Business Intelligence, Case Study, Content marketing, Viral marketing, Web Marketing | Tagged , , , , | Leave a comment