Category Archives: Women

Dating online in 2012: what is really like?

Posted on April 4, 2012 by Stefano

This infographic from FreeDating UK shows how much dating has changed recently – and how much is social media involved! How much is true (or a bunch of lies) in all social relationships sparkling around the ‘net (growing and… failing)? … Continue reading →

Posted in Dating, Digital life, Digital media, Infographic, Love, Sex, Social Era, Social family, Social gaming, social habits, Social initiatives, Social Life, Social marketing, Social Media, Social news, User Engagement, User experience, User survey, Women | Tagged , , , , , , , , | Leave a comment

Apology video with some personal touch: O.B. tampons are back – and really/namely sorry with women

Posted on March 7, 2012 by Stefano

This story has little to do with the underlying product (O.B. Tampons) and the fact that it has disappeared for some reasons from the shelves: it’s about nice marketing and customer satisfaction. As a man I couldn’t care less, but … Continue reading →

Posted in Advertising, Brand, Business, Case Study, Creativity, Digital media, Digital video, Fashion, Ideas, Marketing, Mobile advertisement, Mobile marketing, Online advertisement, Women | Tagged , , , , , , , | Leave a comment

“Mark, I’m leaving”: Randi Zuckerberg leaves Facebook, starts a new social-oriented company

Posted on August 4, 2011 by Stefano

Just like the Osbournes reality, here comes the Zuckerbergs latest episode. AllThingsD reports that Randi Zuckerberg, former Facebook marketing director, is leaving Facebook to start her own new company. Zuckerberg’s new company, RtoZ Media, will focus on helping companies become … Continue reading →

Posted in Entrepreneurship, Facebook, Facebook Pages for Business, Media, Social marketing, Social Media, Startup, Tech industry, Women | Tagged , , , , , | Leave a comment

Ashley Madison’s adultery-ad in Spain: a purposedly marketing error?

Posted on July 6, 2011 by Stefano

An online dating agency for married people surprised Spaniards on Friday Juky 1st with a public claim about King Juan Carlos – and a marketing coup de théâtre too. Update: I found the TV commercial The company put up a … Continue reading →

Posted in Advertising, Brand, Dating, Europe, Online advertisement, Online dating, Social initiatives, Social marketing, Social Media, Social network, Social survey, Spain, Viral marketing, Web Marketing, Women | Tagged , , , , , , , | 1 Comment

International Women’s Day, Google Doodle and “my name is Blonde, James Blonde”

Posted on March 9, 2011 by Stefano

While the world celebrates International Women’s Day on Mar 8, the search engine giant Google also continued its ‘doodle tradition’ by featuring a special doodle in its search engine home page in selected countries. On Tuesday, Mar 8, Google boasted … Continue reading →

Posted in Charity, Google, Marketing, Social initiatives, Social marketing, Social Media, TV ads, Web, Web Marketing, Women | Tagged , , , , , , | Leave a comment